About

I'm a father, foster father, husband, son, brother, best friend, mentor, volunteer, human being, and last but not least...

a seasoned digital professional with nearly two decades in the creative industry who loves to create meaningful experiences for awesome brands and companies. I am currently working as a Senior UX Art Director at The American Cancer Society.

Experience

American Cancer Society

Senior User Experience Art Direction


  • Create UX experiences including sketches, site maps, wireframes, and interactive prototypes.
  • Create visual designs and assets for various digital products - responsive websites, mobile apps, animated banner ads, email campaigns, landing pages and pitches.
  • Review and provide counsel on projects created by third parties such as agencies, cause marketing partners and collaborative partners.
  • Led design effort for ACS first award winning mobile donation app that increased app donations from 5M to 9M+ in 2016.
  • Led design effort for ACS refresh and port to Adobe Experience Manager. Played a major UX role in the donation page enhancements which lead to a 275K monthly donation increase.

Brandmovers, Inc

Art Director / Associate Creative Director


  • Managed internal designers as well as external resources to develop creative solutions for various clients.
  • Led and independently created the visual design for various digital products - responsive websites, mobile apps, animated banner ads, email campaigns, landing pages and pitches.
  • Directly participated in client meetings, presentations and concepting sessions. Help to increase repeat business through satisfied creative solutions for various clients.

Leader Enterprises

Senior Interactive Designer


  • Led and independently designed, as well as collaborated, with team members to design for various digital products - websites, mobile apps, animated banner ads and email campaigns.

Moxie Interactive

Senior Designer/Art Director


  • As Senior Designer: Led and independently designed, as well as collaborated, with team members to design various digital products - websites, animated banners ads and promotional landing pages for various clients.
  • Art Director on Email Team. Enhanced email campaigns while making sure designs were in line with the clients’ brand guidelines.


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